"We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.”
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Plan and automatically publish your Instagram posts with Later – sign up for free today:Ī post shared by Later: Visual Social Marketing how does the algorithm know what content you're most likely to interact with?Īccording to Mosseri, it's a complex process. PSA: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. In the below sections, we're breaking down exactly how Instagram's algorithms work across each part of the app, so you can tailor your strategy for the best results. Hashtags are less important for content categorization (but are still valuable for direct search) Instagram's algorithms are getting much better at identifying what an image or video is about based on keywords and content. Prioritization of original content (read: the algorithm will favor content that hasn't already been shared by someone else on the app)ĭe-prioritization of content that contains visible watermarks from other apps
More suggested content in the default Instagram Home feed view (favoring Instagram Reels in particular) The introduction of "Following" and "Favorite" Home feed views to provide more customized experiences (with less algorithmically suggested content) Here's every major new Instagram algorithm update that's happened in 2022 (so far): As we've covered, Instagram is constantly making algorithm adjustments to deliver the best experience for app users across the globe.
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